Case study: Launching a venture to renew growth in a low-carbon economy
Our client is facing headwinds in a mature segment of the advanced manufacturing market. Competitors had aggressively entered smaller but dynamic segments, boosted by regulatory trends and customer interest in environmentally sustainable products. The client executive team recognized the need to reposition and formulated a venture concept to seed growth.
We worked closely with the executive team to:
- Clarify vision and develop venture strategy, product portfolio and roadmap
- Prepare financials and deal book for board approvals and investor engagement
- Structure and launch Newco legal entity
- Design Newco executive team structure and compensation model; advise on sourcing approach and onboarding for key roles
- Define resource-sharing with Parentco and Newco for a cost-effective operation
- Guide Newco brand development
- Facilitate partnerships for innovation, business development, production and distribution
- Evolve the operating model in tandem with rapid scaling of production and sales volumes
We are proud of our contribution to this client partnership, as the venture will open a rewarding new chapter in the story of the organization. The venture is becoming a primary revenue source and will materially increase market capitalization. Further, the venture’s innovative products are supporting customer industries through their transition to a low-carbon footprint.
